This is Brand Strategy. Sometimes it can be difficult to pinpoint how your customers perceive you or your business, which is where brand strategy comes in. Here are 5 questions you should ask when starting a brand strategy…
1. Purpose
Why does the brand exist and why should people care?
The motivation and drive.
The Why.
2. Vision
What is the desired future state?
What does the brand want to accomplish?
The What.
3. Mission
How are you going to live the purpose and reach the vision?
The How.
4. Values
What do you believe in and stand for?
The Core of the brand.
5. Personality
People connect with people.
if the brand was a human, what personality traits would it have?
Reach out to Khudra on our website or DM us to help you Strategize your brand.
