Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return. There are five steps in marketing:
Step 1
The first step is to invent a thing worth making, with a story worth telling and a contribution worth talking about.
Step 2
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
Step 3
The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
Step 4
The fourth step is the one everyone gets excited about: spread the word.
Step 5
The last step is often overlooked: show up regularly, consistently, and generously, for years and years to organize and lead and build confidence in the change you seek to make. To earn permission to follow up and to earn enrollment to teach.
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