Key Elements of Brand Identity

Khudra
2 min readDec 27, 2021

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Brand identity helps to identify and distinguish the brand and company in the eyes of customers.

Logo & Design:

A great logo is the core of your brand identification, grabbing attention and making a great first impression.

Value Creation:

The source of long-term value generation is developing and providing a reliable branded value offer.

Strategy:

Defining who you are, what you do, and who you serve helps a designer build a brand that effectively portrays your company and resonates with the appropriate people.

Trust & Communications:

Consumers avoid companies that are airy, dishonest, and without individuality. Brand loyalty, communications, and trust are fueled by a shared set of beliefs and values between the brand and the customer.

Advertising & Marketing:

Advertising plays a critical part in the development of brand image. It educates customers about the brand’s functional capabilities.

Theme Lines & Taglines:

Taglines help a company stand out from the crowd by showcasing its uniqueness. They also use a short phrase that increases in meaning over time to assist people recognize their brand.

A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products.

Over the last five years, B2B marketers have consistently named brand recognition as their top aim.

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Khudra

Khudra helps bold founders build legendary companies.