1. Business Manager
Business Manager is a Facebook tool that helps you organize and manage your business. It helps you keep track of all your pages, ad accounts, etc.
2. Ad account
You need to have an ad account to run ads. It’s used to manage your ads on Facebook and Instagram and can be managed by multiple people.
3. Facebook pixel
The Facebook pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
4. Click-Through Rate (CTR)
The Click-through rate is the ratio of users who click on a specific link to the number of total users who view the ad. It can help you determine how effective an ad is in driving traffic to your website.
5. Cost Per Click (CPC)
The average cost of one click on your Facebook ad. It’s also one of the most commonly used metrics for determining the efficiency of an ad campaign.
6. Conversion rate (CVR)
The percentage of ad clicks that converted to a sale. It’s calculated by dividing the total number of sales (conversions) by the total number of clicks.
7. Cost per action (CPA)
The average cost of a visitor acting on your ad. It’s calculated by dividing your ad spend by the total number of actions performed.
8. Return on Investment (ROI)
The overall return on the amount of money, time, and resources you invest in Facebook advertising.
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