Where to begin?
The headlines you choose have a lot of heavy lifting to do. About 80/100 people who come across your post will read your headline when it’s catchy. Remember, headlines should be short, compelling, and have little detail about the overall content.
Draw them in!
Jump right into introducing the content that your headlines promise. Your audience shouldn’t feel detached, and this is what decides if your viewers will move forward or not. Give context to your subject here and keep going!
Targeted writing
Who would you want to read your content? Is it a 12 year old teen who is into video games or a 35 year old mom looking for parenting tips? Find what fits your audience the best. Find what interests them and how you can cater to their needs so that you’re helpful at the end of the post.
Engage. Engage. Engage.
Ask questions to your audience and compel them to think? Make them want to know more. What is missing? What do I not know? How can I learn more? The first step is to generate curiosity, and then lead the audience to answers through the content. Give what is needed, but leave a few gaps for conversations.
Choose your style
Do not oversimplify or overcomplicate your content. People want to know more in less. Find what your readers are looking for. Use tools to find the right vocab to help you communicate with your audience through the screens. Your words should help them understand better and learn more.
Call to Action!
What do you want your viewers to do after they finish reading your content? Maybe, you want to lead them to a product or a website to learn more. Make sure you provide enough information and answer the question, ‘SO WHAT NEXT?’
Content writing can include writing blog posts and articles about products and services, scripts for videos and podcasts, as well as content for specific platforms, such as Instagram, Reddit, etc. At the end of the day, your content should be readable and viewer-oriented.
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